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Heena Patel's Contributor Page


Last Updated: July 26, 2020 (Prior to the 2Q2020 earnings release).​
View: Neutral
Key Points of My Model:
  • COVID-19 will cause a negative impact for the next 2 quarters
  • There will be a gradual recovery in 2021 as scientist expect there to be a cure
  • There will be more active users in the next 2 quarters, and then a gradual decline in 2021 as businesses begin to open
  • Facebook will spend more money on marketing to combat the national boycott by many corporations using Facebook as a means of advertisement
  • Due to COVID-19, I think Facebook will repurchase more shares than last quarter
FB Earnings Model (Heena Patel).xlsx
File Size: 143 kb
File Type: xlsx
Download File


Heena is a rising junior at the Rutgers Business School, majoring in Finance with a concentration in Real Estate. The business courses she has taken have allowed her to gained knowledge and experience in HTML, JavaScript, and Excel. She also learned how to create Balance Sheets, Income Statements, and Retained Earnings Statements through my Financial Accounting courses. She is a member of Rutgers Undergraduate Women in Business. In her free time, she enjoys volunteering, hiking, and hanging out with friends.​
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Disclosure: The author of this article/model has no financial investment or other conflict of interest related to the subject company or other companies discussed. Any views made or implied in the content represent the author’s opinions.
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