Facebook Inc (NASDAQ:FB) Earnings Model
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This model uses Monthly Active User (MAU) growth rates and Average Revenue Per User (ARPU) to project future revenue. Ratio analysis is used to complete the Income Statement. The model is calibrated to meet management's guidance and consensus estimates as a "base-case" scenario. You can enter your own assumptions into the blue cells to form your own earnings forecast.
Date of last Model Update: 2/10/2019 Model Developer: John Moschella, CFA, CPA 
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Facebook Inc Earnings Model Demonstration Video
New to Earnings Modeling? Try Our Training Program or Textbook
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In this program we build a financial model from the ground up, starting with a blank spreadsheet, and ending with a comprehensive set of interrelated financial statements and share valuation estimates. There are three primary components to the program, all designed to add various elements to your training: 1) the written curriculum, 2) demonstration videos, and 3) supporting spreadsheets. At the completion of this training program you will receive a Certificate in Financial Modeling from The Equity Research Institute at Gutenberg Research. In order to qualify for the Certificate, you must pass our financial modeling exam which covers the topics in the program curriculum, and submit an earnings model based on the methods described in the program curriculum.
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This book demonstrates step-by-step how to create a financial model, similar to the models maintained by Wall Street equity research analysts. The accompanying spreadsheets demonstrate the key concepts and can be used as templates to create an earnings model for nearly any company. Readers without prior financial analysis experience will gain a fundamental understanding of exactly what modeling entails, and will learn how to create a basic form of an earnings model. Advanced readers will be introduced to more complex topics such as linking the financial statements, future period calibration, and incorporating macroeconomic variables into discounted valuation analysis through the equity risk premium and application of the capital asset pricing model.
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